Understanding 10DLC Restrictions

Understanding 10DLC Restrictions

Blog Article

As the landscape of mobile messaging evolves, 10DLC (10-Digit Long Code) has become a key element for businesses looking to engage with customers via SMS and MMS. However, with its adoption comes a set of restrictions designed to ensure the system’s integrity and prevent abuse. Here’s a breakdown of the key 10DLC restrictions and what they mean for your messaging strategies.

Use Case Restrictions: 10DLC is primarily intended for lower volume, person-to-person messaging and certain business use cases. High-volume messaging, particularly for marketing or promotional content, is discouraged. This restriction aims to prevent spamming and ensure that messages are relevant and desired by recipients.

Registration Requirements: Businesses must register their use case with carriers through a 10DLC registration process. This includes providing details about the messaging content and purpose. Failure to register or providing incorrect information can lead to message filtering or blocking.

Content Restrictions: There are specific guidelines on the type of content that can be sent via 10DLC. Content must comply with legal standards and avoid prohibited topics such as adult content, gambling, or illegal activities. Messages must also respect opt-out requests and comply with anti-spam laws.

10DLC Restrictions Throughput Limits: To manage network congestion and maintain quality, 10DLC has throughput limits, which are lower compared to short codes. Businesses must plan their messaging volumes accordingly to avoid delays or delivery issues.

Understanding and adhering to these 10DLC restrictions is crucial for maintaining compliance and ensuring effective communication with your audience. For detailed information and guidance, visit GetThru.io’s 10DLC Restrictions.